Tugam

Sales & Business Development

LinkedIn Outbound Run Like a System, Not a Habit

We run LinkedIn as a structured channel: precise targeting in Sales Navigator, sequenced messages, and sending limits that keep your account safe.

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Sounds familiar?
  1. 01Connection requests go out with no plan for what happens next
  2. 02One rep's personal account carries the whole LinkedIn pipeline
  3. 03Messages read the same whether the prospect replied or went silent

Most LinkedIn outbound is one person sending the same connection note to everyone, then forgetting to follow up. It gets a trickle of replies and no one can say why some land and others don't.

We treat LinkedIn as a channel with its own rules: precise search and list-building in Sales Navigator, multi-step sequences that adapt to whether someone connects, views or replies, and sending volumes that respect LinkedIn's own limits. The account stays safe because the system is built to.

What you keep
  • Sales Navigator search and list setup
  • Persona-specific connection and follow-up sequences
  • HeyReach sending workflow with safe limits
  • CRM sync for LinkedIn replies and connections
  • Monthly reply-rate review by persona
Who this is for
  • Your team sends LinkedIn messages by hand with no sequence or follow-up
  • You've had a LinkedIn account restricted or warned for volume
  • You want LinkedIn pipeline that doesn't depend on one person's habits
Sales & Business Development

What we build and run

  • Build precise prospect lists in Sales Navigator by role, signal and account
  • Write connection notes and follow-ups specific to the persona
  • Sequence messages so a reply, view or silence changes the next step
  • Set sending volumes that stay under LinkedIn's detection limits
  • Run outreach through HeyReach for safe multi-seat sending
  • Sync replies and connections into your CRM automatically
How it runs

From kickoff to a running sales system in 30 days.

  1. Week 1–2

    Build Sales Navigator lists and define personas and messaging angles

  2. Week 3–4

    Write sequences, set up HeyReach, connect CRM sync

  3. Week 5–8

    Launch at safe volume, review reply rate weekly, refine messaging

  4. After

    You keep the lists, sequences and workflow; we hand off or keep running it

Questions we get

Is this safe for our LinkedIn accounts?
It is, because the volumes and pacing are set to stay under LinkedIn's own limits, and we run sending through HeyReach, built for exactly this. The risk in most LinkedIn outbound comes from manual, unpaced sending, not from outreach itself.
Do we need Sales Navigator?
Yes — it is what makes precise targeting by role, seniority, industry and signal possible, and it is the foundation the rest of the system is built on. If you don't have it, setting it up is part of the first two weeks.
How is this different from email outbound?
LinkedIn reaches people where they're already professionally present, so acceptance and reply rates are often higher than cold email, but volume limits are stricter and messages need to read as personal, not templated. We write and sequence for that difference rather than reusing email copy.
Can this run alongside our email outbound?
Yes, and it usually should — LinkedIn and email reinforce each other when a prospect sees your name in both places before you ask for a meeting. We coordinate timing so the two channels don't collide or feel repetitive.
Other sub-areas in this service
Signal-Based OutboundCold Email InfrastructureLinkedIn OutboundLead Research & Data EnrichmentAppointment SettingSales Playbooks & SequencesPipeline Reporting

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