End-to-end services
Digital Marketing & Demand Generation
Digital marketing fundamentals done properly: strategy, social media, content, Google and Meta ads, email and analytics, measured against pipeline rather than impressions.
You get: one digital marketing plan, campaigns tied to revenue, clean attribution and a marketing-to-sales handoff that holds.
What we build and run
Digital Marketing Strategy
We build a digital marketing strategy that ties channel mix and budget to a 90-day plan you can measure against pipeline, not just traffic.
Account-Based Marketing
We build and run account-based marketing on a named list of accounts you can actually win, not a spray of lookalike leads.
Social Media Management
We run the channels your buyers and customers actually use, on a calendar your team can keep and a report that shows what it produced.
Content Marketing
We build content that does more than rank: pillar pages, case studies and sales enablement content, distributed across channels and tracked to pipeline.
Performance Marketing: Google, Meta & LinkedIn Ads
We run Google, LinkedIn and Meta ads against your ICP, not a broad audience, so spend goes to accounts that can actually buy.
Marketing Analytics & Attribution
We build marketing analytics and attribution that finance actually accepts, so budget decisions rest on evidence instead of an argument.
Email Nurture & Lifecycle
We build email nurture and lifecycle programs that respond to what a lead does, not a fixed send schedule, so the message matches the stage.
Landing Page CRO
We rebuild and test your landing pages against real GA4 data until the conversion rate moves, not just the design.
The Tugam Growth Engine
AI carries the volume. People make the calls.
- Most B2B buying groups rank their shortlist before contacting a seller, so marketing must build preference well before the first sales conversation.
- Account-based marketing should target the whole buying group within a tiered account list defined by a sharp ideal customer profile.
- Demand generation needs both demand creation for the out-of-market majority and demand capture for the buyers actively searching.
- Marketing attribution earns trust when it is layered, agreed with finance in advance and used to decide where the next budget goes.
Questions we get
What is a B2B digital marketing strategy?
How is account-based marketing different from demand generation?
Is LinkedIn advertising worth it for B2B companies?
Which marketing attribution model should a B2B company use?
Related reading
Real Estate Digital Marketing: Lead Response in Minutes
Nearly half of buyers and a majority of sellers hire the very first agent who contacts them, which means most real estate deals are decided by response speed before they are decided by anything else. Here is how buyers and sellers actually find an agent now, and what a real estate growth system built around speed looks like.
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Health Tourism Marketing: Compliant Patient Acquisition
A patient comparing clinics for surgery abroad reads reviews the way any of us would before a purchase this large, except the trust decision happens entirely online, months before a flight is booked. Here is how international patients actually choose a provider, what compliant patient acquisition requires, and what a growth system looks like for a clinic, hospital or health tourism company.
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Student recruitment marketing: filling intakes without the scramble
International intakes are shrinking in some markets and growing in others, and the institutions filling their seats are the ones answering an inquiry in hours instead of days. This guide sets out a student recruitment marketing system built on response time, channels, CRM and the funnel from inquiry to enrolled student.
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