Tugam

End-to-end services

Forward Deployed AI Engineering

An engineer inside your team who builds the CRM, the website, the mobile app, the AI agents and the automations your people will actually use, then runs them until handover.

You get: a working system in weeks, in your stack and your name.

How it runs

The Tugam Growth Engine

AI carries the volume. People make the calls.

  • A Forward Deployed AI Engineer embeds with the client's team, builds the system inside the real workflow and hands it over in a state the team can run, a model created at Palantir and now used by OpenAI and Anthropic.
  • Roughly a third of CRM projects and about 95 percent of enterprise AI pilots fail to deliver measurable value, and the common cause is a missing owner for the translation between tool and workflow.
  • Tugam builds CRM implementations, websites and booking flows, mobile apps, AI agents and reporting automation on platforms the client's team can administer, in six-week deployment cycles.
  • Tourism is the reference sector, drawn from the founder's experience running a HubSpot instance across 60+ offices, but the same method applies to any organisation with several locations and one pipeline to manage.

Questions we get

What is a Forward Deployed AI Engineer?
A Forward Deployed AI Engineer is a software engineer who works inside a client organisation, learns its operations directly and builds, configures and deploys AI-enabled systems in that environment. The role originated at Palantir and has been adopted by OpenAI, Anthropic and other AI companies because capable technology tends to fail at the point of deployment.
How is an FDE different from an agency or a systems integrator?
An agency delivers a project from a brief, and a systems integrator typically configures a platform to a specification. An FDE sits with the users, designs the system around the actual workflow, builds it, pilots it with real work and remains responsible until the client's team runs it without help.
What does Tugam build in a six-week deployment?
Depending on scope, a CRM implementation or migration, a website or booking flow connected to the CRM, a mobile app, AI agents for qualification, drafting or coordination, and reporting automation on n8n, the Claude API and Google Workspace. Larger scopes are sequenced as further six-week cycles.
Is forward deployed engineering only for tourism companies?
No. Tourism is our reference sector because of our founder's background in a global tourism group, but the method applies to any organisation with several locations, mixed data and one pipeline to manage, including retail, hospitality, financial services, professional services and B2B software.

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