Tugam

Digital Marketing & Demand Generation

Social Media Management Built Around a Calendar You Can Keep

We run the channels your buyers and customers actually use, on a calendar your team can keep and a report that shows what it produced.

Book a call Digital Marketing & Demand Generation
Sounds familiar?
  1. 01Posting is sporadic because it depends on one person's spare time
  2. 02The LinkedIn company page gets no reach while founders post nothing
  3. 03No one can say whether social produced a lead or just likes

Social media fails for most brands the same way: someone posts when they remember, the LinkedIn company page goes quiet for weeks, and no one can say if any of it produced a lead. A channel that depends on spare time doesn't survive a busy quarter.

We build a content calendar your team can actually keep, run founder-led content alongside the company page, and handle community management and listening so nothing sits unanswered. Posting becomes a system, not a task someone remembers on a Tuesday.

What you keep
  • Monthly content calendar across LinkedIn and other core channels
  • Founder-led and company-page post drafts, ready to approve
  • Daily community management: comments, DMs and mentions handled
  • Monthly social listening summary
  • Monthly reporting on reach, engagement and social-sourced leads
Who this is for
  • Your team knows social matters but can't keep a consistent calendar
  • Founders are willing to post but need the content written and designed for them
  • You want social tied to pipeline or sales, not just follower counts
Digital Marketing & Demand Generation

What we build and run

  • Build a monthly content calendar for LinkedIn company page and founder-led posts
  • Run Instagram or other channels your audience actually uses, alongside LinkedIn
  • Write and design posts, and manage the approval flow with your team
  • Monitor comments, DMs and mentions, and respond as your brand each day
  • Track social listening for competitor moves and relevant industry conversation
  • Support paid social campaigns with organic content that reinforces them
How it runs

From kickoff to a running sales system in 30 days.

  1. Week 1–2

    Audit current channels, audience, competitors and past posts

  2. Week 3

    Build the content calendar and founder-led content plan

  3. Week 4

    Launch posting, community management and social listening

  4. After

    Monthly cadence continues; you review reach, engagement and leads

Questions we get

Do you write posts for our founders personally, or just the company page?
Both, usually together. Founder-led posts tend to outperform company-page posts on LinkedIn, so we draft a founder voice and content plan alongside the company page calendar, and your founders review and approve before anything goes out.
Which platforms do you actually cover?
LinkedIn is the core channel for most B2B brands we work with, and Instagram or others come in depending on where your audience is. We don't run every platform by default; we pick the two or three that match your buyers or customers and go deep there.
How do you measure whether social is actually working?
Reach and engagement are the baseline, reported monthly. Where it matters more, we tag social as a source in your CRM so inbound leads, replies and discovery calls that started on social show up in pipeline, not just in a platform's own analytics.
Do you handle paid social too?
We run organic content and community management under this service, and coordinate closely with paid social campaigns where you run them, so the organic feed reinforces the ads instead of looking disconnected from them.
Other sub-areas in this service
Digital Marketing StrategyAccount-Based MarketingSocial Media ManagementContent MarketingPerformance Marketing: Google, Meta & LinkedIn AdsMarketing Analytics & AttributionEmail Nurture & LifecycleLanding Page CRO

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