Digital Marketing & Demand Generation
Account-Based Marketing Built Around Named Accounts
We build and run account-based marketing on a named list of accounts you can actually win, not a spray of lookalike leads.
- 01Campaigns win one contact, not the buying group
- 02Sales and marketing chase different account lists
- 03Named accounts get the same generic content as everyone else
Most B2B marketing still counts leads. A named account with thirteen stakeholders doesn't fit in a lead form, and a campaign built for individuals misses the finance lead, the technical evaluator and the end user who all have a vote.
We build a tiered account list from your ICP, then run research, content and multichannel outreach against the whole buying group inside it. The account moves together, not one contact at a time.
- Tiered account list in your CRM
- Buying-group role map per tier
- Account-specific content and ad sets
- LinkedIn and email campaigns by tier
- Monthly account engagement report
- You sell a considered purchase with more than one decision-maker
- Sales already has a named account list marketing isn't using
- You'd rather win 50 accounts deeply than reach 5,000 shallowly
What we build and run
- Build a tiered account list from your ICP and sales input
- Enrich accounts with firmographic, technographic and buying-signal data
- Map each buying-group role to the question it asks
- Produce account- and role-specific content and LinkedIn campaigns
- Coordinate outreach across ads, email and sales in one sequence
- Report account engagement, not just clicks and form fills
From kickoff to a running sales system in 30 days.
- Week 1–2
Build ICP-based tiered account list and enrich with Clay
- Week 3–4
Map buying-group roles, produce tier-one content and campaigns
- Week 5–8
Launch across LinkedIn Ads, email and sales; track engagement
- After
You own the account list and playbook; we hand off or keep running it
