Digital Marketing & Demand Generation

B2B Paid Search & Social That Targets Buyers, Not Clicks

We run Google, LinkedIn and Meta ads against your ICP, not a broad audience, so spend goes to accounts that can actually buy.

Book a call Digital Marketing & Demand Generation

Sounds familiar?

01Ad spend reaches a broad audience, not your buyers
02Leads from ads don't match closed-won customer profiles
03Campaigns run for months with no clear read on ROI

Most B2B ad accounts optimize for cost per click. A cheap click from someone who will never buy is still a wasted click, and broad targeting fills a pipeline with names sales can't close.

We build campaigns on Google Ads, LinkedIn Ads and Meta Ads against your ICP and account list, with landing pages and offers matched to each channel. Budget follows accounts that fit, not audiences that are easy to reach.

What you keep

ICP-matched audiences on each platform
Campaign structure by funnel stage
Ad creative and landing page pairs
GA4 and CRM tracking setup
Monthly performance and spend report

Who this is for

You're spending on ads with no clear view of what converts
Your sales cycle is long enough that clicks alone mean little
You want paid media tied to pipeline, not vanity metrics

Digital Marketing & Demand Generation

What we build and run

Build ICP-matched audiences across Google, LinkedIn and Meta
Structure campaigns by funnel stage, not one generic offer
Write and test ad creative for each platform and persona
Connect ad platforms to GA4 and your CRM for real tracking
Cut underperforming campaigns fast, scale what converts
Report cost per qualified lead and pipeline, not just clicks

How it runs

From kickoff to a running sales system in 30 days.

Week 1–2
Audit current accounts, build ICP audiences and tracking
Week 3–4
Launch structured campaigns across Google, LinkedIn and Meta
Week 5–8
Test creative and offers, cut waste, scale what converts
After
You own the accounts and playbook; we hand off or keep running it

Questions we get

Which platform should a B2B company prioritize?

It depends on where your ICP actually is. LinkedIn Ads usually wins for precise targeting by company, role and seniority; Google Ads captures buyers already searching; Meta can work for retargeting or reaching specific job functions at lower cost. We test allocation rather than assume one channel wins by default.

How do you avoid wasting spend on unqualified clicks?

We build audiences from your ICP and account list first, exclude obvious mismatches, and route every click into a landing page built for that specific audience and offer. Tracking through GA4 and your CRM shows which campaigns produce qualified pipeline, not just cheap clicks.

What budget do we need to see results?

There's no universal minimum; it depends on your market's cost per click and deal size. We build the campaign structure to work efficiently at your actual budget, then show you what scaling spend would buy before you commit more.

How is this different from a generalist ad agency?

We build the audience, tracking and CRM connection as one system tied to your ICP, not a media buy handed off with a monthly report. The person running your campaigns is the same person who set up the tracking, so nothing gets lost between strategy and execution.

Other sub-areas in this service

Digital Marketing Strategy Account-Based Marketing Social Media Management Content Marketing Performance Marketing: Google, Meta & LinkedIn Ads Marketing Analytics & Attribution Email Nurture & Lifecycle Landing Page CRO

Related reading

All articles

Sector guides

Real Estate Digital Marketing: Lead Response in Minutes

Nearly half of buyers and a majority of sellers hire the very first agent who contacts them, which means most real estate deals are decided by response speed before they are decided by anything else. Here is how buyers and sellers actually find an agent now, and what a real estate growth system built around speed looks like.

Read the article

Sector guides

Health Tourism Marketing: Compliant Patient Acquisition

A patient comparing clinics for surgery abroad reads reviews the way any of us would before a purchase this large, except the trust decision happens entirely online, months before a flight is booked. Here is how international patients actually choose a provider, what compliant patient acquisition requires, and what a growth system looks like for a clinic, hospital or health tourism company.

Read the article

Sector guides

Student recruitment marketing: filling intakes without the scramble

International intakes are shrinking in some markets and growing in others, and the institutions filling their seats are the ones answering an inquiry in hours instead of days. This guide sets out a student recruitment marketing system built on response time, channels, CRM and the funnel from inquiry to enrolled student.

Read the article

Discuss this on a 30-minute call

No pitch. You describe the situation; we come back with the first three moves.

Email us WhatsApp

Chat on WhatsApp