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Digital Marketing & Demand Generation

A Digital Marketing Strategy Built Around Pipeline, Not Impressions

We build a digital marketing strategy that ties channel mix and budget to a 90-day plan you can measure against pipeline, not just traffic.

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Sounds familiar?
  1. 01Marketing runs channel by channel with no shared plan behind it
  2. 02Budget gets split by habit, not by what actually drives pipeline
  3. 03No one can say which channel moved a deal, so the argument repeats every quarter

Most digital marketing plans are a list of channels, not a strategy: run some SEO, try LinkedIn ads, send a newsletter, see what happens. Without a shared plan, budget gets allocated by habit and no one can say which channel is actually moving revenue.

We build a strategy that starts with your ICP and positioning, sets the channel mix and budget allocation, and ties every number to a funnel and KPI framework linked to pipeline. You get a 90-day plan with owners and milestones, not a slide deck that sits in a drive.

What you keep
  • Written digital marketing strategy and channel mix
  • Budget allocation model by channel and funnel stage
  • Funnel and KPI framework tied to pipeline and revenue
  • 90-day execution plan with owners and milestones
  • GA4 and CRM measurement setup
Who this is for
  • You're spending across several channels with no shared strategy behind it
  • Leadership wants a plan tied to pipeline, not a content calendar or an ad budget
  • You need a 90-day plan you can hand to your team, a new hire or an agency
Digital Marketing & Demand Generation

What we build and run

  • Define ICP, audience segments and market positioning
  • Set the channel mix across SEO, paid search/social, social media, content and email
  • Allocate budget by funnel stage and expected pipeline contribution
  • Build a funnel and KPI framework tied to pipeline and revenue, not just traffic
  • Write a 90-day plan with named owners, milestones and weekly checkpoints
  • Set up measurement in GA4 and your CRM so every KPI ties back to a deal
How it runs

From kickoff to a running sales system in 30 days.

  1. Week 1–2

    Audit current channels, ICP, positioning and past performance

  2. Week 3–4

    Set channel mix, budget allocation and the funnel/KPI framework

  3. Week 5–6

    Write the 90-day plan and set up GA4 and CRM measurement

  4. After

    You run the plan with our support, or we execute it with your team

Questions we get

How is this different from a generic marketing plan template?
A template gives you channel names and a calendar grid. This starts from your actual ICP, positioning and past channel performance, sets a budget allocation you can defend, and ties every KPI to a funnel stage and a pipeline number your CRM already tracks.
How do you decide the channel mix?
We start from where your buyers actually research and decide, not from what's trendy. That usually means SEO and content for research-stage buyers, paid search/social for in-market intent, and email or social for nurture. The mix and the budget split come out of that analysis, not a fixed template.
What if we already have a marketing team or agencies running channels?
That's common. We build the strategy layer, the shared plan, budget allocation and KPI framework, and your existing team or agencies execute against it. It gives everyone the same plan to work from instead of five channel owners optimizing in different directions.
How do you measure progress in the first 90 days?
The plan sets weekly milestones by channel, not just an end-of-quarter number. We track leading indicators like qualified traffic, pipeline-sourced leads and CRM-attributed opportunities from week one, so you see whether the plan is working before the quarter ends.
Other sub-areas in this service
Digital Marketing StrategyAccount-Based MarketingSocial Media ManagementContent MarketingPerformance Marketing: Google, Meta & LinkedIn AdsMarketing Analytics & AttributionEmail Nurture & LifecycleLanding Page CRO

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