Digital Marketing & Demand Generation
Marketing Analytics & Attribution the Board Will Trust
We build marketing analytics and attribution that finance actually accepts, so budget decisions rest on evidence instead of an argument.
- 01Marketing reports activity; finance asks about revenue
- 02No one agrees which channel actually drove a closed deal
- 03Attribution data lives in five tools that don't talk
Most marketing dashboards show activity, not proof. Clicks, impressions and form fills look busy, but the first question from finance is which of it turned into revenue, and most reporting can't answer that cleanly.
We build a layered attribution model in your CRM, connect it to GA4 and ad platforms, and report engagement, pipeline and revenue together. Every number ties back to a deal, not a dashboard.
- Layered attribution model, agreed with finance
- GA4, ad platform and CRM data connected
- Self-reported attribution field on forms
- Live dashboard by channel and account
- Monthly attribution and budget review
- Finance questions your marketing numbers every quarter
- You run multiple channels and can't say what's actually working
- You want budget decisions based on data, not the loudest opinion
What we build and run
- Audit current tracking, tagging and CRM data quality
- Design a layered model — engagement, pipeline, revenue
- Connect GA4, ad platforms and CRM into one source of truth
- Add self-reported attribution at forms and discovery calls
- Build dashboards finance and sales both check without asking
- Review and reallocate budget on a fixed monthly cadence
From kickoff to a running sales system in 30 days.
- Week 1–2
Audit tracking, tagging and CRM data quality
- Week 3–4
Build the layered attribution model and connect data sources
- Week 5–8
Launch dashboards, agree the model with finance, start reviews
- After
You own the model and dashboards; we hand off or keep running it
