B2B Partnerships
Co-Marketing & Referral Programmes That Convert
We build the joint campaigns and referral flows that turn your partner relationships into a second lead source — tracked, incentivised, and actually run.
- 01Joint campaigns happen once and never repeat
- 02Referrals get promised verbally and are never tracked
- 03No one owns the incentive or follow-up mechanics
Most co-marketing dies at the announcement post. A partner agrees to run a joint webinar or share a case study, it happens once, and nothing repeats because no one owns the tracking, the incentive or the follow-up.
We build the referral and co-marketing mechanics that keep running: who gets credit, how a lead is tracked, what triggers the next joint push. The programme is built to survive past the first campaign, not to produce one press release.
- Referral programme structure and payout rules
- Referral tracking setup in your CRM
- Reusable co-marketing campaign templates
- Joint campaign calendar and cadence
- Monthly referral and co-marketing performance report
- Partners refer business informally but nothing gets tracked or credited
- You've run one joint campaign that never repeated
- You want a referral channel that doesn't depend on remembering to ask
What we build and run
- Design a referral structure with clear credit and payout rules
- Set up tracking so no referred lead gets lost
- Build repeatable co-marketing formats (webinar, content, case study)
- Set the cadence for joint campaigns, not one-off events
- Structure incentives that make partners refer proactively
- Report referral and co-marketing performance monthly
From kickoff to a running sales system in 30 days.
- Week 1–2
Design referral rules, tracking and first campaign format
- Week 3–4
Launch tracking, brief partners, run first joint campaign
- Week 5–8
Run the cadence, tune incentives, measure conversion
- After
You run the cadence; we keep tuning or step back
