B2B Partnerships
Channel & Reseller Programmes That Move Product
We design the channel structure, recruit the right resellers, and give them what they need to sell — so revenue doesn't depend on your own sales team alone.
- 01Signed resellers never sell a single unit
- 02No clear margin or incentive structure for partners
- 03Partners get a login, not a way to sell
Most channel programmes stall at signature. A reseller signs the agreement, gets a login, and never sells a unit — because nobody built the structure that makes selling your product easy for someone who doesn't work for you.
We design the channel from the partner's side first: who should sell it, what they earn, what they need to close a deal without you in the room. Then we recruit, train, and track until the channel produces revenue, not just signatures.
- Channel programme structure and tier definitions
- Reseller agreement and margin schedule templates
- Partner enablement kit (pitch, pricing, objections)
- Deal registration and conflict-resolution process
- Partner performance scorecard
- You want revenue that doesn't depend only on your own sales headcount
- You have a product resellers could sell but no structure to support them
- You've signed partners before but none of them actually sold
What we build and run
- Design the channel tiers, margins and rules of engagement upfront
- Identify and qualify resellers who already reach your buyer
- Negotiate agreements that protect margin and set real expectations
- Build the enablement kit partners need to pitch and close
- Set up deal registration and conflict rules with direct sales
- Track partner performance and prune non-performing accounts
From kickoff to a running sales system in 30 days.
- Week 1–2
Design tiers, margins and target partner profile
- Week 3–4
Recruit and sign first reseller cohort
- Week 5–8
Enable, launch deal registration, run first live deals
- After
You own the programme; we hand off or keep recruiting
