Tugam

Search Engine Optimization

International SEO for Every Market You Sell Into

Correct hreflang gets you found. Local keyword research and native content get you chosen. We build both, market by market.

Sounds familiar?
  1. 01Hreflang tags exist but Google still shows the wrong country version
  2. 02Translated pages rank for nobody's actual search terms
  3. 03One market performs while three others sit untouched

Most international SEO fails quietly. Hreflang tags point to the wrong pages, a machine-translated page ranks for the wrong queries, or a country's buyers search in a different language than the one the site assumes. The site looks multilingual; it does not perform like it.

We set up the technical layer correctly — hreflang, canonical structure, URL architecture — and then do the market-specific work: local keyword research, native content, and evidence that matches how each market actually buys. Multilingual is a start; multi-market is the goal.

What you keep
  • Hreflang and URL architecture, fixed and documented
  • Market-by-market keyword research
  • Native-language content briefs or full pages per market
  • Geo-targeting and monitoring setup in Search Console
  • Per-market ranking and pipeline report
Who this is for
  • You sell into MENA, Asia or Europe but your site reads as one market translated
  • You are entering a new market and search needs to work from day one
  • Rankings or leads are lopsided toward one language version
Search Engine Optimization

What we build and run

  • Audit and fix hreflang, canonical tags and URL structure across all versions
  • Decide which markets and languages justify dedicated pages
  • Run local keyword research per market, not a translated list
  • Build or rewrite content natively for each market's register and evidence expectations
  • Set up geo-targeting and technical monitoring per region
  • Track rankings and pipeline separately by market
How it runs

From kickoff to a running sales system in 30 days.

  1. Week 1–2

    Audit current international setup, decide priority markets

  2. Week 3–4

    Fix hreflang and architecture, run local keyword research

  3. Week 5–8

    Build or rewrite priority-market content, launch and monitor

  4. After

    You own the structure; we hand off or keep expanding markets

Questions we get

Is hreflang enough for international SEO?
No. Hreflang tells Google which version of a page to show in which market, but it does not make that version relevant. Google's own documentation is clear that hreflang is a signal, not a ranking guarantee; the page still has to match what buyers in that market actually search for.
Should we translate our English content or write it natively per market?
Translation moves words; native content moves the argument to match local expectations, competitors and proof points a buyer trusts. We start from translation where budget requires it, but priority markets get content built for that market's buyer, not a rendered English page.
How many markets should we target at once?
Fewer than most teams assume. We recommend starting with one or two markets where you already have demand signals or a sales reason to be present, doing them properly, then expanding once the structure and process are proven.
Can you handle Arabic, Turkish and other RTL or non-Latin markets?
Yes. Right-to-left layout, script handling and market-specific search behavior are part of the technical and content work, not an afterthought. Our founder's operating background across 30 countries, including the Gulf, informs how we approach each market.

Discuss this on a 30-minute call

No pitch. You describe the situation; we come back with the first three moves.

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