Market Entry
Entering India & Southeast Asia the Segmented Way
India and Southeast Asia are not one market; they reward tight segmentation and the right entry mode over broad ambition.
- 01A single national-market plan for a highly segmented region
- 02No decision on direct sales versus system integrators
- 03Pricing built for a Western buyer, not a value-sensitive one
Companies that treat India or Southeast Asia as a single market spread themselves too thin, because a buyer in Bangalore, a distributor in Jakarta and a government tender in Colombo behave nothing alike.
We spent two years based in New Delhi running business development and marketing across Asia and MENA, and have worked on the ground in India, Malaysia, Sri Lanka and Nepal; we use that to pick the right city, segment and entry mode, then run the first outreach ourselves.
- Segmented target market map by city and industry
- Entry mode and channel recommendation
- Localized pricing and outreach materials
- Target account and partner shortlist
- Segmented entry playbook for the next market
- Companies treating India as one market instead of many segments
- Founders weighing direct sales against distributors or integrators
- Teams expanding across India and Southeast Asia together
What we build and run
- Segment the target market by city, industry and buyer type
- Decide between direct sales, distributors or system integrators
- Localize pricing and packaging for the segment you target
- Build the target account list and local partner shortlist
- Run outreach across email, LinkedIn and local channels
- Prepare for entity, tax and hiring basics with local advisers
- Hand over a segmented playbook for the next city or country
From kickoff to a running sales system in 30 days.
- Week 1–2
Segment the market, choose the entry mode
- Week 3–4
Localize pricing and messaging for the segment
- Week 5–8
Run outreach and partner conversations, book meetings
- After
Review results by segment, expand to the next city or country
